June 21, 2024
0 min
James Hall
Director (Technology)
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Revolutionising Web Application Development and Deployment with Generative AI on AWS

James Hall
Director (Technology)

In the ever-evolving landscape of technology, staying ahead requires not only innovation but also the ability to harness the power of the latest advancements. At Parallax, we have been at the forefront of leveraging Large Language Models (LLMs) long before they became mainstream. Our dedication to AI-driven solutions has equipped us with a profound understanding of how these models can revolutionise business processes, and we are excited to share how our expertise can benefit your organisation.

The Challenge

Many teams face significant challenges when implementing AI solutions, particularly around data retrieval and streaming. It's not merely about crafting the right prompts; it's about developing a seamless, efficient system that integrates all aspects of data handling and AI processing. This is where Parallax's expertise becomes invaluable. We take a keen interest in understanding your current workflows and are eager to demonstrate how we can automate these processes, ultimately saving you time and resources.

Our Solution

At Parallax, we offer an end-to-end solution for Generative AI web application development and deployment on AWS. Our comprehensive approach includes utilising AWS Bedrock, Vector Databases, Text-to-SQL on read-only filtered data sources, Retrieval Augmented Generation, and the latest Generative AI techniques. Here’s how we do it:

In-depth Understanding and Consultation: We start by diving deep into your workflows to identify pain points and opportunities for automation.

Tailored AI Solutions: We don’t just advise; we build and deploy robust AI systems customised to your specific needs.

AWS Integration: We leverage AWS's powerful infrastructure and use Infrastructure as Code to ensure scalability and reliability.

Commitment to Excellence: Adhering to AWS Well-Architected Principles, we ensure that our solutions are not only functional but also exceptional and secure.

Proven Success

Our track record speaks for itself. Partnering with industry leaders like FootballCo, Glencore, and many others, we have demonstrated our ability to quickly develop working Proof of Concepts (PoCs) that show immediate value and project justification. Furthermore, we have the capacity to scale these PoCs into larger, more complex applications as needed.

The Value Proposition

Our generative AI web application development and deployment service offers a multitude of benefits that translate into tangible advantages for your business:

Speed: Rapid prototyping and development reduce the time from concept to MVP, allowing for faster iteration and market testing.

Cost-Efficiency: By proving use cases quickly and reducing development costs, we help build justification for further development.

Quality: Our solutions are vast improvements over simple prompt engineering techniques, delivering consistent and high-quality outputs.

Scalability and Reliability: We use serverless architecture so we're able to scale quickly and reliably without spending a fortune.

Continuous Improvement: Our team can continuously update and improve AI systems, by rerunning our automated Evaluation Framework against newer models.

Competitive Edge: We've already made all the mistakes to make around applying GenAI to business problems. Using Parallax gives you a faster route to market than your competitors.


Making smart choices about where to apply AI in your business can really give you an edge over your competitors. At Parallax, we are dedicated to helping you achieve this through through a no-nonsense approach, and expertise in Generative AI. Combining all this with robust deployment strategies on AWS. Let us partner with you to transform your business processes, enhance efficiency, and drive innovation.

Reach out to us to discover how we can take your AI initiatives to the next level.